Small pit falls if posting to Facebook

I am not a SM (social media) guru like my friends Florian and Heiko from Kunkel & Kohl but I am a frequent and critical user of IT systems.
There is one thing I noticed when following Christian Louboutin and Jimmy Choo on Facebook.
Both brands are doing similar things they frequently post images of shoes – obviously. I like it a lot because thats why I am following a brand. However Jimmy Choo posts celebrities caught wearing Choos (forgive me) and Louboutin only posts their shoes.

Why am I mentioning this?
Because Jimmy Choo consistently fails to bring the main actor, the shoe, on the picture unless I click to enlarge. But why would I? I’ve seen the actress looking stunning so I move on. OK the name of the shoe is shown (Anouk). But how do I make a connection if I do not see it. I mean I do not see the product in below. Ah yes and on the desktop its the same. I really like the idea of bragging who is wearing your shoes. Thats all fine. But please keep stop hiding your amazing creations.

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Louboutin makes it absolutely right. The shoe is in the center. There is a story being told an everything but the shoe / product is in the center of interest. And it gets me even interested because I now want to know the name of the shoe. So I start going to their site and look around.

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Travel socially

I extended my business stay in South Africa by a few days on a private basis.
Since I wanted to see a few things around I asked colleagues on how to organize my trip. They told me: get a car. Go drive and if you feel like it get a hotel from Trip Advisor.
I was curious but I took it as advice from a trusted person and did as told.
I have to say. It was a really good advice. I never used a “social” travel tool before.

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